TY  - BOOK
AU  - Kotler,Philip
AU  - McDougall,Gordon H.G.
AU  - Armstrong,Gary
TI  - Marketing
SN  - 0135584957
PY  - 1988///
CY  - Scarborough
PB  - Prentice-Hall of Canada
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -