Kotler, Philip. <br/><br/>
Marketing / 
Philip Kotler, Gordon H. G. McDougall, Gary Armstrong. 
 - Canadian ed. 
 - Scarborough :  Prentice-Hall of Canada,  1988. 
 - 572 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0135584957 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.