Mandell, Maurice I. <br/><br/>
Marketing / 
Maurice I. Mandell. 
 - 3rd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1985. 
 - 740 p. :  ill. ;  24 cm. 
<br/><br/>Includes index. Bibliography : p. 727-729. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.