Evans, Joel R. <br/><br/>
Marketing / 
Joel R. Evans, Barry Berman. 
 - New York :  MacMillan,  1982. 
 - 723 p. ;  24cm. 
<br/><br/><label>ISBN: </label>0023345004 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.