TY  - BOOK
AU  - Evans,Joel R.
AU  - Berman,Barry
TI  - Marketing
SN  - 0132426110
PY  - 1997///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -