Evans, Joel R. <br/><br/>
Marketing / 
Joel R. Evans and Barry Berman. 
 - 7th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1997. 
 - 1v. (Various pagings) :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0132426110  RM198.80 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.