Siegel, Carolyn F. <br/><br/>
Marketing :  foundations and applications / 
Carolyn F. Siegel. 
 - Chicago :  Irwin,  1996. 
 - 515 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0256162980  RM79.07 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.