Bovee, Courtland L. <br/><br/>
Marketing / 
Courtland L. Bovee, Michael J. Houston, John V. Thill. 
 - 2nd ed. 1 v. (various paging) :  ill. ; 
 - New York :  McGraw-Hill,  1995. 
<br/><br/><label>ISBN: </label>0070068798  RM173.51 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.