Schoell, William F. <br/><br/>
Marketing :  contemporary concepts and practices / 
William F. Schoell and Thomas T. Ivy. 
 - Boston, London :  Allyn and Bacon,  1982. 
 - xv, 685 p. :  ill. (some col.), facsims. ;  28 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0205076564 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.