Reibstein, David J. <br/><br/>
Marketing :  concepts, strategies, and decisions / 
David J. Reibstein. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1985. 
 - 684 p. :  ill. ;  24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.