TY  - BOOK
AU  - McDaniel,Carl
TI  - Marketing
SN  - 0060443596
PY  - 1982///
CY  - New York
PB  - Harper & Row
KW  - Marketing
KW  - United States
KW  - Case studies
N1  - Rev. ed. of: Marketing an integrated approach, 1979
ER  -