McDaniel, Carl. <br/><br/>
Marketing / 
Carl McDaniel. 
 - Second edition. 
 - New York :  Harper & Row,  1982. 
 - 751 p. ;  24 cm. 
<br/><br/> Rev. ed. of: Marketing an integrated approach, 1979. 
<br/><br/><label>ISBN: </label>0060443596 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States.<br/>Marketing--United States--Case studies.