Robin, Donald P. <br/><br/>
Marketing :  basic concepts for decision making / 
Donald P. Robin. 
 - New York :  Harper & Row,  1978. 
 - xvi, 430 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0063878496 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Consumers.