Baker, Michael J.  1935-. <br/><br/>
Marketing  an introductory text / 
Michael J. Baker. 
 - 4th. ed. 
 - Hampshire :  English Language Book Society/Macmillan,  1985. 
 - 503 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0333397355 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.