Baker, Michael J.  1935-. <br/><br/>
Marketing :  an introductory text / 
Michael J. Baker. 
 - 2nd ed. 
 - London :  MacMillan,  1974. 
 - 316 p. :  ill. ;  23 cm. 
<br/><br/>Bibliography : p. 304-308. 
<br/><br/><label>ISBN: </label>0333171683 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.