Kotler, Philip. <br/><br/>
Marketing :  an introduction / 
Philip Kotler, Gary Armstrong. 
 - 3rd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1993. 
 - 632 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>0135545935 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.