Mercer, David <br/><br/>
Marketing / 
David Mercer. 
 - Oxford :  Blackwell,  1992. 
 - ix, 759 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0631176314 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.