TY  - BOOK
AU  - Harris,Thomas L.
TI  - The marketer's guide to public relations: how today's top companies are using the new PR to gain a competitive edge 
SN  - 0471618853
PY  - 1991///
CY  - New York
PB  - John Wiley & Sons
KW  - Public relations
KW  - Corporations
KW  - Marketing
KW  - Management
KW  - Corporate sponsorship
ER  -