Harris, Thomas L.,  1931-. <br/><br/>
The marketer's guide to public relations :  how today's top companies are using the new PR to gain a competitive edge / 
Thomas L. Harris ; foreword by Philip Kotler. 
 - New York :  John Wiley & Sons,  1991. 
 - 306 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0471618853 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Corporations.<br/>Marketing--Management.<br/>Corporate sponsorship.