Smith, Jerald R. <br/><br/>
Marketer /  a simulation 
Jerald R. Smith, Peggy A. Golden. 
 - 2nd ed. 
 - Boston :  Houghton Mifflin,  1987. 
 - 112 p. ;  23 cm. 
<br/><br/><label>ISBN: </label>0395425468 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.