TY  - BOOK
AU  - Webster,Frederick E.
TI  - Market-driven management: using the new marketing concept to create a customer-oriented company 
T2  - The Portable MBA series
SN  - 0471595764
PY  - 1994///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing
KW  - Management
KW  - Consumer satisfaction
N1  - Includes bibliographical references : p. 295-307
ER  -