Webster, Frederick E. <br/><br/>
Market-driven management  using the new marketing concept to create a customer-oriented company / 
Frederick E. Webster. 
 - New York :  John Wiley & Sons,  1994. 
 - xiv, 319 p. ;  25 cm. 
 - The Portable MBA series .
<br/><br/>Includes bibliographical references : p. 295-307. 
<br/><br/><label>ISBN: </label>0471595764 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Consumer satisfaction.