Magrath, Allan J. <br/><br/>
Market smarts  proven strategies to outfox and outflank your competition 
Allan J. Magrath 
 - New York  John Wiley & Sons  1988 
 - 249 p. ; 23 cm. 
<br/><br/><label>ISBN: </label>047161159X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing