Dibb, Sally <br/><br/>
The market segmentation workbook  target marketing for marketing managers 
Sally Dibb and Lydon Simkin 
 - London  Routledge  1996 
 - 219 p. ; 25 cm. 
<br/><br/><label>ISBN: </label>0415118921  RM82.35 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation<br/>Marketing