Lehmann, Donald R. <br/><br/>
Market research and analysis / 
Donald R. Lehmann 
 - 3rd.ed 
 - Homewood, Ill. :  R. D. Irwin,  1989 
 - xvi, 879 p :  ill. ;  24 cm. 
<br/><br/>Includes bibliographies and index 
<br/><br/><label>ISBN: </label>0256070385 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Problems, exercises, etc.