TY  - BOOK
AU  - Lehmann,Donald R.
TI  - Market research and analysis
SN  - 0256021406
PY  - 1979///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Marketing research
KW  - United States
KW  - Problems, exercises, etc
N1  - Includes bibliographies and index
ER  -