Day, George S. <br/><br/>
Market driven strategy  processes for creating value 
George S. Day 
 - New York  Free Press  1990 
 - 405 p. : ill. ; 24 cm. 
<br/><br/>references p. 377-394 
<br/><br/><label>ISBN: </label>0029072115  RM 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Strategic planning