Desatnick, Robert L. Managing to keep the customer : how to achieve and maintain superior customer service throughout the organization / Robert L. Desatnick. - San Francisco : Jossey-Bass, 1987. - xvi, 163 p. ; 24 cm. - The Jossey-Bass management series . Includes index. Bibliography: p. 155-158. ISBN: 1555420273 Subjects--Topical Terms: Customer services.Customer relations.