Desatnick, Robert L.

Managing to keep the customer : how to achieve and maintain superior customer service throughout the organization / Robert L. Desatnick. - San Francisco : Jossey-Bass, 1987. - xvi, 163 p. ; 24 cm. - The Jossey-Bass management series .

Includes index.

Bibliography: p. 155-158.

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Customer services.
Customer relations.