TY  - BOOK
AU  - Lavine,John M.
AU  - Wackman,Daniel B.
TI  - Managing media organizations: effective leadership of the media 
SN  - 0582286344
PY  - 1988///
CY  - New York
PB  - Longman
KW  - Mass media
KW  - Management
N1  - Includes bibliographical references and index
ER  -