Meloan, Taylor W. <br/><br/>
Managerial marketing policies and decisions / 
by Taylor W. Meloan, Samuel V. Smith and John J. Wheatley. 
 - Boston :  Houghton Mifflin,  1970. 
 - ix, 575 p. :  . ill ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>LCCN: </label>72-009677 //r84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.