Managerial analysis in marketing / 
by Frederick D. Sturdivant and others. 
 - Foresman : Glenview, Ill :  Scott,  1970. 
 - 756 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.