Ross, Robert D. (Robert Davis), b.1908 <br/><br/>
The management of public relations  analysis and planning external relations 
by Robert D. Ross 
 - New York  :  Wiley,  1977 
 - 274p.:  23cm 
 - Wiley series on marketing management .
<br/><br/> 'A Wiley-Interscience publication.' 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0471031097 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations