TY  - BOOK
AU  - Wilson,M.T.(Michael Thomas),1938-
TI  - The management of marketing
SN  - 0566021919
PY  - 1980///
CY  - Farnborough, Hants.
PB  - Gower
KW  - Marketing management
KW  - Supervision of employees
N1  - Bibliography: p137-138. - Includes index
ER  -