TY  - BOOK
AU  - Bowersox,Donald J.
AU  - 
TI  - Management in marketing channels
SN  - 0070067406
PY  - 1980///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing channels
KW  - Management
KW  - Marketing management
KW  - Case studies
N1  - Includes index; Bibliography: p. 369-383
ER  -