Management in marketing channels 
Donald J. Bowersox ... (et al.) 
 - New York  McGraw-Hill  1980 
 - viii, 390 p ill 24 cm 
 - McGraw-Hill series in marketing .
<br/><br/> Includes index 
<br/><br/>Bibliography: p. 369-383 
<br/><br/><label>ISBN: </label>0070067406 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing channels--Management<br/>Marketing management<br/>Marketing management--Case studies