Wilson, R. M. S. (Richard Malcolm Sano) <br/><br/>
Management controls in marketing 
R. M. S. Wilson 
 - London  Heinemann  1973 
 - xi, 216 p. : ill. ; 23 cm. 
<br/><br/>p. 206-208 
<br/><br/><label>ISBN: </label>0434922641 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing