TY  - BOOK
AU  - Chong,Sin-Jee
AU  - Sim,Ah Ba
TI  - Malaysian case studies in marketing management
PY  - 1970///
CY  - University of Malaya, Kuala Lumpur
PB  - Faculty of Economics and Administration
KW  - Marketing Management
KW  - Malaysia
KW  - Case studies
ER  -