Baratt, Michael <br/><br/>
Making the most of the media :  how to profit from the opportunities of exposure / 
Michael Barrat 
 - London :  Kogan Page,  1996 
 - 176 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0749420375  RM79.29 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Communication<br/>Broadcasting