TY  - BOOK
AU  - Patti,Charles H
AU  - Moriarty,Sandra E.
TI  - The Making of effective advertising
SN  - 0135472903
PY  - 1990///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Advertising copy
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -