Patti, Charles H <br/><br/>
The Making of effective advertising / 
Charles H. Patti, Sandra E. Moriarty 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1990 
 - xiii, 140 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0135472903  RM72.19 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy<br/>Advertising