TY  - BOOK
AU  - Lamb,Charles W.
AU  - Ferrell,O.C.
AU  - Pride,William M.
TI  - Maekwring cases
SN  - 0395326362
PY  - 1985///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
KW  - Cases studies
ER  -