Maekwring cases 
(edited by) Charles W. Lamb, O. C. Ferrell, William M. Pride 
 - Boston  Houghton Mifflin  1985 
 - 525p. ill. 23cm. 
<br/><br/><label>ISBN: </label>0395326362 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Cases studies