Schiller, Robert D. <br/><br/>
M. A. M. E., market and media evaluation / 
the AIA handbook of advertising to business, industry, government, and the professions. Editor in chief: Robert D. Schiller 
 - London :  MacMillan,  1969 
 - xiii, 434 p. :  forms. ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning<br/>Marketing