TY  - BOOK
AU  - Weinrauch,J.Donald,1942-
AU  - Piland,William E.
TI  - Applied marketing principles
SN  - 0130411035
PY  - 1979///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -