Weinrauch, J. Donald, 1942- <br/><br/>
Applied marketing principles / 
J. Donald Weinrauch, William E. Piland 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1979 
 - xi, 432 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0130411035 
<br/><br/><label>LCCN: </label>78-025806 //r84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management