McCarthy, E. Jerome <br/><br/>
Learning aid to accompany basic marketing  a managerial approach / 
E. Jerome McCarthy, Andrew A. Brogiwicz. 
 - 7th ed. 
 - Homewood :  Richard D. Irwin,  1981. 
 - 370 p. ;  28 cm. 
<br/><br/><label>ISBN: </label>0256020582 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.