TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Brogowicz,Andrew A.
TI  - Learning aid: to accompany basic marketing, a managerial approach 
SN  - 0256025347
PY  - 1981///
CY  - Homewood, Illinois
PB  - Richard D. Irwin
KW  - Marketing
KW  - Management
ER  -