McCarthy, E. Jerome <br/><br/>
Learning aid :  to accompany basic marketing, a managerial approach / 
E. Jerome McCarthy... [et al.]. 
 - 7th ed. 
 - Homewood, Illinois :  Richard D. Irwin,  1981. 
 - 370 p.  ;  28 cm. 
<br/><br/><label>ISBN: </label>0256025347  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Management.