TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
AU  - McCarthy,E.Jerome
TI  - Applications in basic marketing: clipping from the popular business press 
SN  - 0256101167
PY  - 1991///-
CY  - Homewood, Ill.
PB  - Irwin
KW  - Marketing
KW  - Periodicals
KW  - Management
N1  - Includes bibliographical references
N2  - 'Clippings from the popular business press.'
ER  -