Skinner, Richard N. <br/><br/>
Launching new products in competitive markets / 
by R. N. Skinner. 
 - London :  Associated Business Programmes,  1974. 
 - vii, 184 p. :  ill., facsim. ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0852270240 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Marketing.<br/>Marketing research.